A series of mental training tools for Nike Football.
Cutting edge training tools to help young footballers improve the mental side of their game.
An overview of the project
This suite of tools was to be held within the Nike Football app, The tools were designed to train a teens; reaction time, decision making, and judgement. There were also two tools; priming and self-talk, designed to prepare the user for an upcoming game.
Navigating to the tools
One of my tasks on this project was to look at how the user navigates to the tools from within the existing app, and will be able to find them again once returning in future.
Technical flows for counter attack
To understand the journey and screens needed from design, I created this flow as a discussion point. This flow would then be used by UX and Design to create the wireframes and screens needed.
Wireframing the experience
After working on the flow above, I started creating wireframes for each screen. The wireframes were prepared for design whilst the art direction was still being set.
Designs and dealing with translation
Once design had started, I changed into a supporting role for the team, one of my tasks was to create a screenflow that could be used for translation by the global markets.
Pre-tool screens mapped out for translation.
In-tool screens, including; onboarding and coach tips.
Post-tool screens set up for translation.
Prototype examples
I have created multiple prototypes through-out this project, from low to high fidelity. For some of the prototypes I was given PSD's that I had to cut up into assets and rebuild in Flinto before adding the interactions.
An illustration of how the rep counter should animate when swiping between levels.
A prototype visualising the journey for new users into the tool.
Awards
Design Week awards: June 2017
WINNER: App design
Creative Circle: May 2017 - ProGenius
SILVER: Best Mobile App/Games
Drum MOMA Awards: May 2017
NOMINEE: Pro Genius - Travel/Leisure/Sports Mobile Strategy/Campaign
Clio Sports: May 2017
SILVER: Nike Football Pro Genius - Digital/Mobile: Apps
BRONZE: Nike Football Pro Genius - Direct: Digital/Mobile
New York Festivals: May 2017
THIRD PRIZE AWARD: Nike Football Pro Genius BEST USE OF MEDIA: Integrated - Digital
FINALIST: Nike Football Pro Genius MOBILE MARKETING: Service - Games
FINALIST: Nike Football Pro Genius BRANDED ENTERTAINMENT: Products & Services - Travel, Tourism & Leisure
Andy Awards:
SHORTLIST: Nike Football Pro Genius: Category – Integrated – Toys, Games & Sports
The One Show Awards:
MERIT: Pro Genius: Design – Digital
The Drum Design Awards
GOLD: Pro Genius – Mobile/App Design
ADC Awards:
BRONZE: Nike Football Pro Genius Digital - Sports
Creative Review – The Annual: March 2017
IN BOOK: Pro Genius: Digital – Apps
Eurobest Awards: December 2016
SHORTLIST: Pro Genius: Digital Craft – User Experience Design
SHORTLIST: Pro Genius: Interactive – Integrated Multi-Platform Campaign (Online and Offline)
IAB Creative Showcase (entered, awaiting final results)
WINNER: Pro-Genius - Most Made for Mobile
Ciclope Awards: November 2016
GOLD: Nike Pro Genius – App
Shots Awards: November 2016
BRONZE: Nike Pro Genius – Interactive Campaign of the Year