Enhancing key journeys for Intersport Europe
Working with a small team to create a new & challenging experience for Intersport for AKQA Amsterdam.
Building on from the discovery session.
The project was broken up into three sprints, this would allow us to design the majority of the scope within two sprints with updates and feature creeps falling into the third. As the team were brought in from all over Europe this had to be completed within strict timelines.
The initial part of this project was to build on the discovery session, we did this by sketching ideas and creating loose designs based on existing brand work.
Initial sketch created to look into the flow of page templates for key journeys.
A sketch and design created on what a PLP page could look like within the new direction for Intersport.
Wireframes & Filtering
One of my main tasks in this project was to break down the filtering on categories and how this could be improved for the new journeys & direction.
I did this by working through options on Post-it notes & digital notes, then finally into digital wireframes to show how this would look in the PLP page template.
A breakdown of how categories could be presented and how they could look when filters are applied.
Prototypes
We presented back to the client in the form of a user journey prototype I created in Flinto & a supporting deck with focused interactions created by one of the design team in After effects.
